Isravolt
Isravolt is a brand focused on electric vehicle charging stations, aimed at the Israeli market. When I joined the project, the brand had only a basic logo and no clear visual identity.
Date
November 2024
Role
Brand designer and creative lead — responsible for shaping the brand’s identity, visual language, and emotional resonance.
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Challenges:
• The existing logo felt outdated and lacked the character to make the brand memorable.
• There was no unique element that could anchor the brand visually or emotionally.
• The brand needed to stand out to an Israeli audience and communicate innovation and trust.
Solutions
• I refined the existing logo to feel more modern and dynamic, while maintaining brand recognition.
• To give the brand personality, I introduced a robot mascot as a recurring character in the visual language.
• Realizing the robot alone wasn’t enough to create visual impact, I added custom 3D elements (Designed by Guy Hirsh). These included iconic Israeli imagery like the Azrieli buildings to instantly resonate with the local market and reinforce the tech-forward positioning.
Outcome
The refreshed identity gave Isravolt a unique and recognizable voice in a competitive industry. The combination of the robot and 3D elements helped position the brand as innovative, friendly, and locally relevant.
